Eastside Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Eastside Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Eastside Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Eastside Subaru dedicated locally to the Love Promise?
Eastside Subaru is constantly showing off our Subaru Love Promise with our commitment to our customers, employees, and community. We have numerous Partnerships, Sponsorships and Donations that we take pride in supporting. Eastside Subaru is grateful for all the opportunities and look forward to many more in the future!
ASPCA, Homeward Pet Shelter , Kirkland
The Mountaineers, National Park Foundation
YMCA , Gonzaga University, St. Benedicts School, Teach for America, John Muir Elementary
MTAA Youth Baseball, Meals on Wheels, Make a Wish
Cystic Fibrosis Foundation, Hope Heart Institute, Community Cancer Fund
Love Promise Stories from Eastside Subaru
Subaru and Eastside Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Thank you for Supporting Glacier Peak Boys Wrestling Team - Tiana D
The Glacier Peak boys wrestling team is, in my opinion as a booster club member, one of the most underrated groups of athletes you'll find. Wrestling doesn't always get the spotlight, but it demands more than most people realize—late nights in the gym, early mornings, and a level of discipline that pushes each athlete mentally, physically, and emotionally. These boys show up not just to compete, but to grow. They lean on their families, their teammates, and their coaches, building a kind of resilience that goes far beyond the mat. Wrestling is a sport of perseverance—through tough matches, through injuries, through moments of doubt, and through the constant hunger to improve. And through it all, these athletes continue to prove their strength of character. What stands out most isn't just their performance, but their unity. Watching them support one another, push each other, and celebrate each other's victories—big or small—is something truly special. They are not just great wrestlers; they are excellent young men who represent what a team should be. Recently, we had the opportunity to celebrate them at our end-of-year wrestling banquet, where we hosted a silent auction to support the program. The event was made even more meaningful thanks to the generosity of Eastside Subaru of Kirkland. Their contribution—over $500 worth of items and Subaru memorabilia—brought excitement, energy, and a strong sense of community support. Many of us didn't even realize how much great Subaru gear was out there, but more importantly, their donation showed these athletes that people believe in them. That kind of support goes a long way. It helps provide essential needs like new uniforms, wrestling gear, and tournament fees, ensuring these boys have the resources they need to continue growing and competing. On behalf of the Glacier Peak boys wrestling team, thank you to Eastside Subaru of Kirkland for your generosity. Your support has helped turn ideas into action and obstacles into opportunities, and it has reminded these athletes that they are backed by a community that believes in them.
Giving newly adopted dogs a running start! - Kat M
Eastside Subaru has sponsored Homeward Pet Adoption Center and their events for more than 5 years! Helping countless dogs and cats get helpful services and find homes. This year, Eastside Subaru nominated Homeward Pet Adoption Center for a $6,000 ASPCA grant and donated 12 New Dog Adoption Kits, filled with toys, collars, and leashes for newly adopted dogs. It even includes some informational pamphlets for the humans to read about dog friendly food to share and adventure ready tips! The $6,000 grant will go towards the numerous services that Homeward Pets provide: Positive Behavior Training, Home-to-Home Adoption, Homeward Food Bank, Companion Legacy Program and Low Cost Spay & Neuter Clinic. The 12 kits will be given to 12 families that are adopted from Homeward Pet Adoption Center in Woodinville, helping to making sure that new 'fur-ever' families are ready to welcome their newest family member! Eastside Subaru is excited to support Homeward Pet Center in the future.
The Love Continues - Heroes Cafe - Kat M
In continuation of our sponsorship to Northend Bass Club and Heroes Cafe, we were able to go to one of the Heroes Cafe monthly meet-ups and drop off the check with Northend Bass Club! It was great to see the people that this donation directly impacts. Helping veterans receive food, shelter and even a sense of community brings so much joy to us at Eastside Subaru. We could feel the love in the room as the Veterans gathered and the room filled with history and stories of the courageous men and women that have fought for our country. We look forward to supporting this cause again next year!
Supporting Students at John Muir Elementary - Jamie C
On behalf of our students and staff at John Muir Elementary School, we extend our heartfelt gratitude for your generous donation of school supplies and your commitment to partnering with our classrooms for three years. Eastside Subaru’s support has made a meaningful difference in creating a more enriching and empowering learning environment for our students. Thanks to their kindness, our classrooms are better equipped to inspire curiosity, creativity, and confidence. We are truly grateful for Eastside Subaru's investment in the future of our children and in the success of our school with the Student Kits you donated. Thank you for being a valued part of our educational journey.
Fight Cancer, Share the Love: Community Cancer Fund - Jon N
At Community Cancer Fund, our mission is to fight cancer at the local level, providing crucial support to patients, their families, and the organizations that serve them. Since our founding in 2014, we’ve been dedicated to improving the lives of those impacted by cancer through strategic initiatives and partnerships focused on lodging, emergency household expenses, quality care, access to treatment, and research. We are especially grateful for the generous donation from Subaru’s ‘Share the Love Event,’ in partnership with Eastside Subaru, which has allowed us to further expand our impact. These funds have been instrumental in supporting local programs that offer comprehensive care and essential services to cancer patients and their families. With the support of Gee Automotive and Eastside Subaru, we are helping to remove to remove the financial burden for cancer patients so that they can focus their energies on what matters most: beating cancer.
Reeling in Support - Jeff B
Along the Pothole Reservoir at Mardon Resort, you can find over 50 teams of fishers scattered across the water for a July weekend. It’s a fun time full of laughter, fishing, BBQ, camping and, most importantly, fundraising. Northend Bass Club hosts an annual Jack and Jill Fishing Tournament meant to bring hundreds of fishers and family together to help raise funds to support Heroes Café, a volunteer veteran’s support group. For the last 7 years, Eastside Subaru has been one of the biggest sponsors of the fundraiser. Eastside Subaru’s contribution of $2,500 will support Northend Bass Club’s annual fundraiser and the future for those that fought in the past. Northend Bass Club began fundraising for Heroes Café about 4 years ago and has helped hundreds of Veterans find assistance and community. Daily outreach programs search for Veterans that may need help, guiding them to the right programs and supplying hotel rooms as they wait for job interviews or county veteran assistance agents. Thanks to Eastside Subaru, we can continue the comradery!
Eastside Subaru Spreads Hope - Tovi E
On July 8th, Eastside Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Evergreen Health through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. This year, Eastside Subaru will also support the LLS Urgent Need Program, Pediatric, which will provide 10 pediatric blood cancer patient households with financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc. It was an amazing delivery day filled with kindness and connection. Through Eastside Subaru’s participation in these programs, it shows they care. Eastside Subaru consistently shows up and shows out for their community, and that impact was felt on the delivery day. Thank you, Eastside Subaru and thank you Evergreen Health for being firm in your mission to help others.
Long relationship - Diane N
Over the last 9 years, the Mitochondrial Research Guild of Seattle Children’s Hospital has been very fortunate to be selected as one of Eastside Subaru’s local hometown charities. Together with Subaru’s customers, the Subaru Share the Love Event has raised over $283,000 for research, patient care, and family support for children with mitochondrial disease. Over the years, these funds have supported Dr. Anna Scott's Biochemical Genetics Laboratory, Dr. Russell Saneto's clinical trials and molecular biologist Dr. Anna Hanaford’s research projects at Seattle Children's. All these passionate scientists and their team members are producing amazing results to further improve the diagnosis and treatment of Mitochondrial Disease. While Dr. Scott’s lab is focused on improving diagnostic techniques, and Dr. Saneto is focused on improving the medical care currently available to Mitochondrial patients, Dr. Hanaford’s work is focused on coming up with new viable treatment strategies such as gene therapy. Thanks to the funding provided by Eastside Subaru, Dr. Hanaford, in partnership with other Mitochondrial scientists, have completed numerous experiments that are increasing the understanding of this very complex disease with the ultimate goal of finding a cure for this devastating disease. The Mitochondrial Research Guild is grateful to General Manager, Jeff Pierce, for his support in choosing the Mitochondrial Research Guild as Eastside Subaru’s local hometown charity.
Eastside Subaru Supports Take The Next Step - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Kirkland, this is a harsh reality. Helping others strengthens communities, which is why Eastside Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Eastside Subaru have helped nearly 900,000 children and adults in urgent need. On 02/12/2025, Eastside Subaru donated 300 shoes/socks to Take The Next Step. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Help - Andrew G
Take the Next Step is deeply grateful for Subaru’s generous donation of shoes for our community members in need. This contribution will make a meaningful difference for the families we serve. These shoes will bring joy to the children in our Kidz Club, where a new pair of shoes can truly brighten a child’s day. They will also benefit young families in our Growing Together program, which provides guidance, resources, and community to teens parents raising children. Additionally, families attending our Wednesday Night Community Dinner will have access to this donation, ensuring children and parents alike receive the support they need. At our Resource Center, we assist families facing various challenges, from housing and food insecurity to essential needs. Often, a simple request for shoes can make a big impact, and now, thanks to this donation, we can fulfill that need immediately. These shoes will also be a vital resource for our Outreach Program, providing much-needed footwear to our neighbors experiencing homelessness. We work in close partnership with the Monroe School District, which will help connect us with other children and families who may need access to this great resource.
