Eastside Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Eastside Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Eastside Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Eastside Subaru dedicated locally to the Love Promise?
Eastside Subaru is constantly showing off our Subaru Love Promise with our commitment to our customers, employees, and community. We have numerous Partnerships, Sponsorships and Donations that we take pride in supporting. Eastside Subaru is grateful for all the opportunities and look forward to many more in the future!
ASPCA, Homeward Pet Shelter , Kirkland
The Mountaineers, National Park Foundation
YMCA , Gonzaga University, St. Benedicts School, Teach for America, John Muir Elementary
MTAA Youth Baseball, Meals on Wheels, Make a Wish
Cystic Fibrosis Foundation, Hope Heart Institute, Community Cancer Fund
Love Promise Stories from Eastside Subaru
Subaru and Eastside Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Northend Bass Club | Heroes' Cafe - Kat M
After a successful fundraiser, sponsored by Eastside Subaru, Northend Bass Club presented the donation check to Heroes' Cafe! Seventeen veterans take their own life each day and Heroes Cafe aims to reduce that number by creating a dedicated space to speak to other veterans, give guidance on receiving benefits, providing temporary shelter, and serving meals. The Heroes Cafe has been growing over the years, helping countless Veteran's gain the support they deserve. We look forward to supporting it next year.
Jumpstarting Another School Year - Kat M
Another school year fully equipped! This year will make it the fourth year that Eastside Subaru has been donating to John Muir Elementary by providing school supplies to assist in making an empowering learning environment for students. The student supply kits will help fill in the gaps teachers and students may have in their tools for learning. We also included a book full of thanks and short stories about how the teachers in our life has affected us for the better. It was great to read everyone's contribution :) As always, we look forward to supporting our local students and schools in the future!
Share the Love - Community Cancer Fund - Kat M
Community Cancer Fund is the proud charity beneficiary of the Subaru Share the Love Event and Eastside Subaru. Funds donated will help local cancer patients, including funding for programs to improve access to care as well assistance with transportation, lodging, and utilities. "This gift from Eastside Subaru and Subaru of America will help a number of families and patients. For some patients, the difference between pursuing treatment and not, is the availability of funds to help with housing, a utility bill, or a gas card. Our mission at Community Cancer Fund is to remove financial barriers so that patients can focus on what's most important: beating cancer." Jon Neill - Executive Director, Community Cancer Fund
20th anniversary Jack & Jill Charity Bass Tournament supporting Heroes Cafe. - Mike L
Northend Bass Club has hosted an annual Charity "Open Bass Tournament". 2026 Marked our 20th anniversary. Our current Charity group is Heroes Cafe based in Lynnwood Washington. It is a Veterans helping Veteran organization. Over that past 4 years Northend Bass Club has been able to provide over $20,000 directly to the Heroes Cafe. This year's event was a huge success! We had 62 teams from 3 states compete in our event. Our event is a two-day event. Day one includes a dinner for all the registered anglers as well as a really fun raffle. This raffle is where the bulk of our donations / contributions come from. Sunday is our awards ceremony. We have a "Big fish" award each day, an overall "Ladies Big Fish" and trophies from 1st place, 2nd place and 3rd place. Our event is designed to be a family friendly event and often see's Mother / Son, Father / Daughter, Husband / Wife teams. Teams of all ages are welcome. In the last 20 years we have built a wonderful community in the Bass Tournament scene here in the Pacific Northwest. Some of our anglers have been coming for over 15 years and each year more and more teams tell us how this is "the most fun tournament they fish all year" and" look forward to coming back next year!" Our anglers often bring their whole family to the Saturday weigh in, dinner and raffle event. We routinely have young children and grandparents in attendance. All enjoying the family friendly / inclusive atmosphere. Of course, many also bring along their furry companions, which is always a highlight for our staff & volunteers. The support provided by Eastside Subaru has helped us to run a high-level first-rate event. Their contribution helps us when planning our event and address last minuet needs. We are truly grateful for their support. Keeping in line with our "giving back locally" values, our Saturday dinner we use local vendors for our meal. This year hired a local restaurant (The Ranch from Vantage WA) and their food truck to serve our anglers and their families. We are already planning and looking forward to our 2027 event! Sincerely, Mike Lukjanowicz President, Northend Bass Club
Share the Love with Ronald McDonald House - Vanessa B
Thank you, everyone at Eastside Subaru for your renewed support of families in need during Share the Love 2026. Your generous support is vital in providing a home away from home for families with sick children. Thanks to Eastside Subaru's kindness, we can offer essential services that significantly impact the families we serve. This donation helps us maintain safe and comfortable accommodations, provide nutritious meals, offer support services, and create a compassionate community.
Thank you for Supporting Glacier Peak Boys Wrestling Team - Tiana D
The Glacier Peak boys wrestling team is, in my opinion as a booster club member, one of the most underrated groups of athletes you'll find. Wrestling doesn't always get the spotlight, but it demands more than most people realize—late nights in the gym, early mornings, and a level of discipline that pushes each athlete mentally, physically, and emotionally. These boys show up not just to compete, but to grow. They lean on their families, their teammates, and their coaches, building a kind of resilience that goes far beyond the mat. Wrestling is a sport of perseverance—through tough matches, through injuries, through moments of doubt, and through the constant hunger to improve. And through it all, these athletes continue to prove their strength of character. What stands out most isn't just their performance, but their unity. Watching them support one another, push each other, and celebrate each other's victories—big or small—is something truly special. They are not just great wrestlers; they are excellent young men who represent what a team should be. Recently, we had the opportunity to celebrate them at our end-of-year wrestling banquet, where we hosted a silent auction to support the program. The event was made even more meaningful thanks to the generosity of Eastside Subaru of Kirkland. Their contribution—over $500 worth of items and Subaru memorabilia—brought excitement, energy, and a strong sense of community support. Many of us didn't even realize how much great Subaru gear was out there, but more importantly, their donation showed these athletes that people believe in them. That kind of support goes a long way. It helps provide essential needs like new uniforms, wrestling gear, and tournament fees, ensuring these boys have the resources they need to continue growing and competing. On behalf of the Glacier Peak boys wrestling team, thank you to Eastside Subaru of Kirkland for your generosity. Your support has helped turn ideas into action and obstacles into opportunities, and it has reminded these athletes that they are backed by a community that believes in them.
Giving newly adopted dogs a running start! - Kat M
Eastside Subaru has sponsored Homeward Pet Adoption Center and their events for more than 5 years! Helping countless dogs and cats get helpful services and find homes. This year, Eastside Subaru nominated Homeward Pet Adoption Center for a $6,000 ASPCA grant and donated 12 New Dog Adoption Kits, filled with toys, collars, and leashes for newly adopted dogs. It even includes some informational pamphlets for the humans to read about dog friendly food to share and adventure ready tips! The $6,000 grant will go towards the numerous services that Homeward Pets provide: Positive Behavior Training, Home-to-Home Adoption, Homeward Food Bank, Companion Legacy Program and Low Cost Spay & Neuter Clinic. The 12 kits will be given to 12 families that are adopted from Homeward Pet Adoption Center in Woodinville, helping to making sure that new 'fur-ever' families are ready to welcome their newest family member! Eastside Subaru is excited to support Homeward Pet Center in the future.
The Love Continues - Heroes Cafe - Kat M
In continuation of our sponsorship to Northend Bass Club and Heroes Cafe, we were able to go to one of the Heroes Cafe monthly meet-ups and drop off the check with Northend Bass Club! It was great to see the people that this donation directly impacts. Helping veterans receive food, shelter and even a sense of community brings so much joy to us at Eastside Subaru. We could feel the love in the room as the Veterans gathered and the room filled with history and stories of the courageous men and women that have fought for our country. We look forward to supporting this cause again next year!
Supporting Students at John Muir Elementary - Jamie C
On behalf of our students and staff at John Muir Elementary School, we extend our heartfelt gratitude for your generous donation of school supplies and your commitment to partnering with our classrooms for three years. Eastside Subaru’s support has made a meaningful difference in creating a more enriching and empowering learning environment for our students. Thanks to their kindness, our classrooms are better equipped to inspire curiosity, creativity, and confidence. We are truly grateful for Eastside Subaru's investment in the future of our children and in the success of our school with the Student Kits you donated. Thank you for being a valued part of our educational journey.
Fight Cancer, Share the Love: Community Cancer Fund - Jon N
At Community Cancer Fund, our mission is to fight cancer at the local level, providing crucial support to patients, their families, and the organizations that serve them. Since our founding in 2014, we’ve been dedicated to improving the lives of those impacted by cancer through strategic initiatives and partnerships focused on lodging, emergency household expenses, quality care, access to treatment, and research. We are especially grateful for the generous donation from Subaru’s ‘Share the Love Event,’ in partnership with Eastside Subaru, which has allowed us to further expand our impact. These funds have been instrumental in supporting local programs that offer comprehensive care and essential services to cancer patients and their families. With the support of Gee Automotive and Eastside Subaru, we are helping to remove to remove the financial burden for cancer patients so that they can focus their energies on what matters most: beating cancer.
